Richelieu Slaughterhouse – Breaking Bad Again!

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Written by:  Heather Clemenceau

How often do you hear or see an ad that leaves you questioning the claims being made? Anyone who knows me knows that both online and IRL, I am a “super-complainer.” You really have no choice anymore, because “fake news” permeates literally every subject.

A few months ago I visited the Richelieu horse slaughterhouse website as I am wont to do every few months,  just to see what nonsense they are purporting.  There’s usually always something that can be used to launch an official complaint, and they didn’t disappoint.  Claims about horsemeat for pregnant women and for those prone to infection really drew my ire.  It’s not very smart to put out information that is so easily discredited. But nobody said horse killers are smart.

It took complaints to Ad Standards, Health Canada, and finally the CFIA (who acted upon the complaint) to do something about it.  The CFIA didn’t say exactly what they did or what they counselled Richelieu to remove or stop posting on their website, but I was very pleased that they looked at my materials and saw that the horse killers were using language that amounted to a murky sea of nutritional “advice.”

Our community of anti-slaughter advocates is strong and engaged! If you see questionable or false claims being made about the quality or nutritional value of horsemeat or indeed any animal product, please contact:

Ad Standards

The CFIA

Health Canada

Competition Bureau of Canada

READ THE CFIA Letter 

About heatherclemenceau

Hopefully as I've grown older I've also grown wiser, but one thing I've definitely become cognizant of is the difference between making a living and making a life. Frequently outraged by some of life's cruelties, and respect diversity. But.....I don't suffer fools gladly, and occasionally, this does get me into some trouble! I have the distinction of being the world's worst golfer - no wait, I do believe that there is a gypsy in Moldavia who is a worse golfer than I. Nor am I much of a dancer - you won't see a booty-shakin' flygirl routine from me! I'm also not the kind of cook who can whip up a five-course meal on a radiator either! And I've never figured out how to get an orchid to bloom a second time. I love to discuss literature, science, philosophy, and sci-fi , or even why Seinfeld is funny on so many levels. Words move me. I'm very soft-hearted about most things, especially animals, but I have a stoicism about me that is sometimes interpreted incorrectly. I do have a definite edge and an often "retro-adolescent" sense of humour at times. I'm a big advocate of distributed computing projects to advance science. Check out http://boinc.berkeley.edu/ if you want to find out more. I'm an eclectic plant-based eater, and as such, it's a personal practice of mine to seduce innocent meat-eaters into cruising the (salad) bars at every opportunity. You would be powerless to resist. I was recently surprised to find that a computer algorithm concluded that I write like Dan Brown, which is funny because I didn't think Dan Brown could actually write. Check out your own style - http://iwl.me/ Oh, and I love impractical shoes and funky hats.

One response »

  1. Thanks, Heather, for keeping on this. They must be exposed and stopped from perpetrating these terrible abuses against the wonderful horses! Hope 2020 is starting off well for you. I’ve bee campaigning for Bernie here and he just won Nevada. I was his Ambassador in my Precinct and will be a delegate at the convention. Best, Craig

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